Privacy policy

Privacy Policy


Last updated: August 2, 2026


At ModernMums, we respect your privacy and are committed to protecting your personal information.


This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, browse our online store, make a purchase, contact us, or use any of our services.


ModernMums operates this online store using Shopify, which provides the platform and technology that allows us to offer our products and services to customers. By accessing or using our website, you agree to the practices described in this Privacy Policy.


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Personal Information We Collect


When you use our website, we may collect certain personal information that allows us to provide our services, process orders, communicate with you, and improve your shopping experience.


The types of personal information we may collect include:


Contact Information


  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address


Payment and Transaction Information


  • Payment details
  • Transaction information
  • Order history
  • Products purchased, viewed, or added to your cart


Payment information is processed securely through trusted third-party payment providers. ModernMums does not store your full payment card details.


Account Information


If you create an account with us, we may collect:


  • Username
  • Password
  • Account preferences
  • Saved information linked to your account


Communication Information


When you contact us, we may collect information included within your messages, including customer support enquiries, feedback, or requests.


Device and Usage Information


We may automatically collect information about how you interact with our website, including:


  • IP address
  • Browser type
  • Device information
  • Website activity
  • Pages viewed
  • Cookies and similar tracking technologies


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How We Collect Your Information


We may collect personal information from:


  • You directly, when you place an order, create an account, subscribe to updates, or contact us.
  • Automatically, through website technologies such as cookies and analytics tools.
  • Third-party service providers, such as Shopify, payment processors, fulfilment partners, shipping providers, and other services that support our business operations.


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How We Use Your Personal Information


We use your information for the following purposes:


Providing Our Services


We use your information to:


  • Process and fulfil your orders.
  • Arrange delivery of products.
  • Process returns, refunds, and exchanges.
  • Provide customer support.
  • Manage your account.
  • Improve your shopping experience.


Marketing and Communications


With your consent where required, we may use your information to:


  • Send promotional emails and updates.
  • Provide information about new products, offers, and promotions.
  • Improve our marketing and advertising.


You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.


Security and Fraud Prevention


We may use your information to:


  • Protect our website and customers.
  • Detect and prevent fraudulent activity.
  • Verify transactions.
  • Maintain a secure shopping environment.


Legal Requirements


We may use your information where necessary to:


  • Comply with legal obligations.
  • Respond to lawful requests from authorities.
  • Enforce our policies and protect our rights.


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How We Share Your Personal Information


We may share your information with trusted third parties where necessary to operate our business, including:


  • Shopify, which provides our online store platform.
  • Payment providers that securely process transactions.
  • Shipping and fulfilment partners who assist with delivering your orders.
  • Technology providers that help us operate our website.
  • Marketing and analytics providers that help improve our services.


These third parties only process your information where necessary to provide their services and are required to handle your information appropriately.


We do not sell your personal information.


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Shopify


ModernMums uses Shopify to host and operate our online store. Shopify processes personal information to provide, improve, and support its services.


For more information about how Shopify handles personal information, please review Shopify’s Privacy Policy.


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Cookies and Tracking Technologies


We use cookies and similar technologies to improve your browsing experience, understand how customers use our website, remember preferences, and improve our services.


You can control or disable cookies through your browser settings, although this may affect certain features of our website.


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Third-Party Websites


Our website may contain links to third-party websites or services.


ModernMums is not responsible for the privacy practices, security, or content of external websites. We recommend reviewing the privacy policies of any third-party websites you visit.


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Children’s Privacy


ModernMums is not intended for use by children without the supervision of a parent or guardian.


We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at:


Customerservice@modernmums.co.uk


and we will take appropriate steps to remove the information.


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Keeping Your Information Secure


We take reasonable steps to protect your personal information. However, no online service can guarantee complete security, and information transmitted over the internet may not always be completely secure.


We recommend keeping your account details confidential and avoiding sharing passwords or sensitive information.


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Your Privacy Rights (UK & EEA Customers)


Depending on where you live, you may have rights regarding your personal information, including:


  • The right to request access to your personal information.
  • The right to request correction of inaccurate information.
  • The right to request deletion of your information.
  • The right to restrict or object to certain processing.
  • The right to withdraw consent where processing is based on consent.
  • The right to request a copy of your information.


To exercise any of these rights, please contact us at:


Customerservice@modernmums.co.uk


We may need to verify your identity before processing certain requests.


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International Data Transfers


As an online business, your information may be processed or stored outside the UK or your country of residence through trusted service providers.


Where required, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.


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Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, or services.


Any updates will be posted on this page with the revised “Last updated” date.


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Contact Us


If you have any questions about this Privacy Policy, how we handle your information, or wish to exercise your privacy rights, please contact us:


Email: Customerservice@modernmums.co.uk


For the purposes of applicable data protection laws, ModernMums acts as the data controller of your personal information.